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For a leader, the concept of image should not be conceived as an aesthetic appreciation, but as a resource of access to the power of good communication with your audience.
In a society like ours, where business, political and social leadership is closely linked to perceptions, media training presents us with a set of useful tools to manage the image, which well used will have a great impact on the esteem felt by our audience or target audience. strategic, timely and efficient manner.
Here's what media training is about and why you should train your staff with this instruction.
Media training is the preparation for employees and executives of organizations, companies or governments, to traditional media such as press, radio and tv, as well as the presence through digital platforms and social networks. This training is based on training skillful, assertive and persuasive spokesmen who have sufficient command to deal with conflict situations or to appear as justices of the peace.
Why is it necessary to educate the team with a half coach?
The name of media coach is given to the media training instructor, this character who besides teaching what to say and what not, avoids deception and strengthens the credibility of a public person or organization.
When we talk about training for the entire team, we highlight those who are willing to attend to the press in times of crisis and even to demonstrate the strength and unity of an entity that is defended by any of its members without the need to be part of the executive (even though the latter is also included in training), making them their spokespersons.
Among the highlights of media training within its contents we have:
Proyecting a good body imageReactions to live aggressionFormal elements before the cameraJournalJournalsReporter strategiesSpeech tools Body language
As well as other topics that help and allow to communicate more assertively to the public and avoid misunderstandings, they strengthen the credibility and reputation of the organization that wants to have a greater impact on the media, as well as its presence.
Usually instruction classes are divided into days to focus specifically on each element mentioned above and thus be evaluated with better judgment, however, many people confuse this training with a basic oratory course, which however similar it may be, has a purpose and functionality different from their comparison.
Why is the image spoken in media training?
Many people believe that no matter how professional they are, their image doesn't show much of what they are, but, the answer is YES! A good image can even improve your performance and make much clearer the idea you want to convey to an audience. Do you perceive a person in the same way communicating with a white shirt to a black woman? Isn't that right? The dress code is used even in the most prudent way in these cases, although you think it goes unnoticed, your subconscious takes all these signals to identify a person in a positive or negative way.
Some research on different platforms confirms that a good outfit, as well as the choice of colors for an outfit, projects in essence the security and some nuances of the message we want to give. Do you think that the selection of colors for a company's branding is only for a beautiful combination? It also happens when selecting a dress. Before communicating by any means, keep this advice in mind: every detail counts.
Does media training allow you to create a link with the entity or company? Enlove your team with your vision:
This type of training in addition to providing knowledge to the people who make up the team, creates a link with the same entity, allowing you to identify with it. Why, better than a person identified with your brand can defend it?
So before hiring a media training program for your team it is necessary to take into account:
The innate skills of the person.The role it occupies in the entity or company.What is the message necessary to communicate
Remember how important it is to send people on the team who are willing to transform and who have as their essence success and not send people who are forced to train who may suffer from this kind of situation. For some people this is a perfect opportunity to bring to light the art of communicating, because we are not just talking, but communicating a message safely and properly on the subject “COMMUNICATE”.
Let us highlight that media training should not be associated with oratory courses or classes, since not all experts in this area can teach the public to speak as a professional before an organization or government.
If you would like more information, please contact us at the link below.