Storytelling increases creativity in your brand's advertising campaigns. Storytelling is nothing more than the art of using stories in advertising campaigns, in order to connect emotionally with users; regardless of whether the story is fictitious or real, the ultimate goal is to attract the customer through advertising in which you use storytelling and link to your feelings. Faced with the advertising bombardment carried out through social networks and media, storytelling is ideal to engage the target audience, because today users when watching a secular commercial advertisement, their first reaction is to distract their attention from it, on television change the channel, in the radio pass the station, on social networks ignore the publication... but with storytelling does not happen like this, because it disguises the intention to sell the product, through the element of charm that is history, and the infaltable component of this technique that is emotional connection. Storytelling: Elements that make it One of the elements that can boost advertising campaigns with the use of storytelling, is moral, because this factor increases emotional connection with potential customers. Commercial ads with this component are often the most commented and remembered by the public, which generates free advertising, causing the possible increase in product sales, and the success of the advertising campaign. Tricks to achieve success in advertising campaigns with storytelling One of them, is to exploit the human factor to attract it to your product, and that is because this is one of the main objectives of storytelling, eliminating that impersonal factor from commercial ads, without leaving aside the brand. Among the brands that have gained greater recognition with the use of storytelling are Ikea, McDonalds and Coca Cola, to name the most well-known. To achieve the success of an advertising campaign with storytelling it is also necessary to know who our potential client is; the story must have a start, development and end, taking into account the means of communication by which the advertisement will be transmitted. The brand must be the core of the story, spare no expense, have a clear message, original and simple to convey, attracts the customer from the beginning. What do you do with storytelling? Storytelling is an ideal way to get customers to identify with a brand, highlighting the human factor of the company in a direct and fresh way, attracting potential buyers and increasing customer confidence. But, to succeed with storytelling, you must have a clear story to tell, so as to avoid getting out of the main theme and the goal of the advertising campaign. Stories, stories and legends have been since ancient times a means of communication and transmission of knowledge par excellence, as they offer greater comfort in transmitting a message and that is correctly understood. If you need help using storytelling in the audiovisual production of your advertising campaign click here and you will get the professional support you need.
