The ideas arise from great dreamers, as is the case of the Argentine Marcos Galperimn, the creator of Mercadolibre. This is one of the most named brands in global e-commerce, however, many may not have used it or, failing that, they are not clear the variety of options behind this great venture.
An enterprise is based on seeking a need... What is Mercadolibre?
MercadoLibre is known as an e-commerce platform where you can really buy, sell and auction everything. It currently sells more than two thousand categories of new, pre-owned and used products including electronics, clothing, auto parts, audio and video cameras and much more.
Mercadadolibre where to buy and sell everything.
From a simple dream to a reality undertaken: The birth of Mercadolibre
Marcos since childhood has been seen in the business world, as his parents were nothing less than the owners of SADESA, one of the largest leather companies in the world and provides major brands such as Nike, Adidas and even Ralp Lauren. At the age of 21, he traveled to the United States to study finance at the Wharton School of the University of Pennsylvania, where he met great people who would later help him build his dreams.
He returns to his native country for two years and returns to the United States for his MBA (Master of Business Administration) diploma at Stanford University School of Business, where he finally creates his innovative company, called MercadoLibre, with the help of his finance professor, Jack McDonald for 1999.
Every enterprise has its obstacles and the market doesn't escape it.
Its beginning was just like every dream, with many obstacles to go through. One of them was the so-called “Internet Bubble”, or also known as the “Bubble dot com”, a period between 1997 and 2001 of speculation by Internet companies, which raised the market rate to the skies, and then fell in the same proportion.
This problem affected Nasdaq, the well-known stock exchange in the United States, making this moment the hardest time the company has experienced, since it was about to close, however, Mercadolibre had to overcome six (6) years of crisis due to the cause of this phenomenon.
Among one of its strategies to reemerge in the face of such a storm, Mercado Libre signed an exclusive strategic agreement with the well-known online shopping company, eBay for October 2001, making them the company's main shareholders with 19.5% and, of course, partners across the continent.
How did Mercadolibre entrepreneurship succeed in e-commerce?
Two years later, Mercadolibre innovated with “Mercado Pago” a secure purchasing tool for both natural persons and legal entities. In addition, the company also has other services such as Mercado Shops, Mercadolibre Publicidad, Mercado Envíos and the most recent, premiered in 2017, Mercado Crédito.
Mercadolibre has managed to become the seventh e-commerce platform in the world and the only company in Argentina to be listed on the Nasdaq stock exchange, dedicated mainly to technology companies.
Currently, Mercadolibre has managed to cover much of Latin America, such as Brazil, Chile, Colombia, Costa Rica, Mexico, Panama, Peru, Dominican Republic, Uruguay, Venezuela and even others such as Portugal, making it a source of income for more than 150,000 people in the region.
The alliances that have driven Mercadolibre to become a global leader
In addition, it has known brands on the platform in the section “Official Stores”, allowing them to be so well visible on the web. Likewise, Mercadolibre contributes to non-governmental organizations through the Solidarity Market, allowing NGOs to market products on the platform without charging fees or commission.
technology platform not only provides employment, but also continues to maintain the spirit
and has achieved two important records for the company: Record of 1
million items sold in 1 day and the record 1 million transactions of
Payment Market in 1 day.
Mercadolibre is an enterprise that has 20 years thinking about the future, comfort and quality of delivery for its consumer. That is why, at Bg Creativos we think about your time and excellence. Do you need a content creator? We have it for you!