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To be successful, a company, sports team, or event must be recognizable. This is achieved through advertising. An advertising company's most powerful tool is the logo. In addition to advertising purposes, the logo serves an informational function. So many books and articles have been written about creating logos that it gives the impression of being a sacred product that only professionals can create. There's absolutely nothing complicated about designing a logo. It is enough to have some free time, to be a diversified creative personality. Let's consider the topic of creating a high-quality logo in more detail.
What is a logo
Simply put, a logo is an image with text. The image includes a background symbol that represents the company. The text is the name of the company, the abbreviated name of the company, or the slogan. The logo should be bright to attract attention and improve memorization, informative for a person to understand the essence of the company, original to qualitatively differentiate itself from analogs. Some marketing agencies regulate another requirement for the logo: simplicity. The human brain is able to respond quickly and remember information from objects with no more than 5 constituent elements, it involves 1-2 colors, 1-3 characters. This also applies to the font of the text, it must be written in simple mold letters. If it includes complex shapes with curves, then it will be difficult for a person to read it. There are companies that don't include text in the logo. They are the largest and most recognizable companies, for example, Apple, McDonald's. Consider the ideal logos in terms of the above requirements:
- Burger King, a symbol in the form of two bright orange slices of bread, inside the name is red, the product is simple and at the same time original;
- BBC channel, three letters on a black background and a tick, more than modest, simple and attractive;
- car holding Jaguar, an animal on a black background, looks elegant, luxurious.
How to make a logo online
The process of creating a logo can be expressed in the following steps:
1. Development of a concept in accordance with the company's field of activity, involves the definition of a symbol, in order to obtain the most relevant data, it is recommended to invite several people of different ages, genders, income levels and brainstorm;
2. Determine the optimal colors, taking into account their psychological personification, green - peaceful and kind, red - energetic, yellow - creative, purple - luxurious and rich, brown and beige - conservative, white - clean, black - persistent and long-term;
3. Select the text, the font;
4. Analysis of competitors, logos are broken down into parts and the best solutions are selected;
5. Drawing 3 to 5 logos in digital form, the Turbologo resource is optimally used, it has multiple functions, a classic intuitive interface;
6. Conducting a sociological study, you can go outside and take an oral survey (questions - do you like the logo, what does the image represent, so you would like to change some others) or order an online survey;
7. Choosing the best option, checking its scale, implies attractiveness when placed on different types of surfaces, for example, on an advertising banner on the street, in souvenirs, on the screen of a mobile phone or tablet.
If you don't like the final product, don't be afraid to make adjustments, especially the background color scheme, the font, the size of the symbol in digital format can be changed in just 10 seconds.
Conclusion
You should not neglect the development of a high-quality logo for a company, event, sports team. Success depends on the logo. A good product is bright, informative, simple, original. To develop a concept, it is desirable to invite a group of people and brainstorm ideas, create a logo optimally with the Turbologo resource, make the final decision better after a sociological study on the attractiveness and memorability of the product.